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Target group

It is important to clearly define the target group. The target group has an impact on the project design, the question, the approach and the PR strategy. It is important to note that not every target group can be mobilized well online; other methods may be more effective. You can ask representatives of your target group for critical feedback on your project design or include them in the preparation team. In this way you could have powerful multipliers for your project.

  • Whose input is relevant to my question?
  • Who is affected by an upcoming decision?
  • Can I mobilize this group for online participation?
en/quickstart/target_group.txt · Last modified: 2020/01/24 11:01 by