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+=== Communication strategy ===
+In order for the defined target group to learn about the participation opportunity, suitable PR measures are needed. What these measures look like depends strongly on the target group. Go to where the target group can be found and look for multipliers for your project. In any case, it is important to actively promote the project before and during participation. Your project is in competition with numerous offers that attract our attention every day!
+  * Which types of communication suit your target group?
+  * Which media channels can you use?
+  * Which contacts and distributors can you fall back on?