The subject of discussion must be in line with the target group because only a topic relevant to the target group will be accepted by the target group. Usually the motivation to participate increases with the degree of involvement. A balance must be found between participation in an early project stage (potentially great influence, but abstract level) or a late project stage (potentially little influence, but concrete basis for discussion). Depending on the topic, it is recommended that online and offline participation complement each other. Some topics also require a high level of support.

• Is the discussion topic relevant for the target group?
• Does it give enough room for the ideas of the participants?
• Is the discussion topic concrete enough to arouse interest?
• Do the emotions of the participants need to be captured before a factual discussion can take place?

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